A few weeks ago I was invited to a blogger sneak peek event at Boston’s newest Whole Foods Market in the South End. It is located on Harrison Ave in the new Ink Block Neighborhood. Grand Opening Day was January 9th!
I was very excited to attend this event because Whole Foods Market is one of my very favorite places to shop. I love what they stand for, and that I can get healthy food that I feel good about feeding to my family.
As I walked in, it was immediately clear that this is a very innovative grocery store. One of the first things I noticed was the giant full service coffee bar. I can’t live without my coffee, and I was very happy to see they were offering fair trade coffees and teas.
Right by the coffee bar there is a frozen yogurt station. I don’t know about you, but I can’t resist a little sweet with my coffee. When I described the store to my kids, this was the area they were most excited about 😉
Next we came upon one of my favorite parts of whole foods- the prepared foods area. The food is always fresh and delicious, but this store even hired in-store chefs. Not only that, but they also have a fish shack and brick oven pizza. It sure is going to be hard to decide what to buy for dinner!
Need a little healthy snack while shopping? They also have a smoothie/juice bar where you can get a variety of fruits and veggies in your snack. Get creative! In fact, some customer concoctions have made it onto the menu!
The whole foods meat is always top notch. The store has experienced butchers who can help you with your choice. What I love is their 5 step animal welfare rating system. Each level has strict qualifications and is rated by a third party. All of their meat has absolutely no hormones or antibiotics.
For seafood there is a similar system with fish choices rated on a sustainability scale. Whole Foods Market never sells fish that is rated red. You can be confident that any seafood purchased from the yellow or green seals are not overfished or caught in ways cause harm to marine life.
One of the most economical ways to buy organic and natural staples is in the bulk food area. Buying items in bulk is great for large families, but also small households can get just the amount they need. They have over 250 bulk food items! Including olive oil and amino acids that are poured into adorable glass bottles. Another money saving brand is the 365 Everyday Value. I find the organic products I use most are much less expensive at Whole Foods Market than other grocery stores.
South End is the only Boston Whole Foods Market that carries beer, wine and spirits! They stock craft beer, including some local varieties. There is also a refrigerated wine area with only 90+ rated wines and an antipasto bar.
Did you notice the sign in the background? This market was built in the old Boston Herald building and that sign was saved and is now part of the decor.
If buying more locally produced items is important to you, shopping will be much easier here. Local items are marked with a special “I’m a local” tag. Whole Foods Market has a commitment to carrying local products.
Did I mention this location also has a complete urban day spa right in the store? It is absolutely beautiful and run by Milk & Honey out of Texas. Not only can you schedule a pedicure while you grocery shop, but you can also buy the spa products to use at home.
The store is home to Boston’s very first Art-O-Matic. These retired cigarette machines now dispense art! How fun is that!
Speaking of art, employees actually do make those handwritten signs seen around the store. Whole Foods Market tries to use local artists whenever possible, such as the hand blown glass chandeliers in the wine section.
I’ll be honest, the thought of parking in Boston makes me a little anxious, plus it is so expensive. But this Whole Foods Market has it’s very own free parking lot, plus it is accessible by three different T stops! Yay! The South End store is located in the new Ink Block neighborhood, but it also serves several Boston neighborhoods including; South Boston, Chinatown, Fort Point, Financial District, and the Back Bay.
Whole Foods Market | South End
348 Harrison Avenue | Boston, MA | 02118 | 617-904-1000
To celebrate the new store, Whole Foods Market is generously giving one of my readers a $50 gift card! Enter in the Rafflecopter below.
This is a sponsored conversation written by me on behalf of Whole Foods Market via Burst Media. The opinions and text are all mine.